Author Archives: Jenny Morris

Cultural HiJack: The OöfOöf

My first round of OöfOöf stickers!!

My first round of OöfOöf stickers!!



I created a fashion movement at Sarah Lawrence College. The OöfOöf. Ever heard of it? It’s the newest trend! Ideas and concepts explored in my project; manipulation, social movements, absurdity, social reach and pull, wanting to be apart of something you don’t understand, and what is fashion?

The OöfOöf  is made from a plastic shopping bag that food/items typically come in. I was looking at a bag full of these plastic bags in my living room one day and realized that some of the images on the bags aren’t too far off from something I would see being sold at Urban Outfitters or any other clothing store that is trying to sell “hipster” “cool” “edgy.” I was overcome with the idea of turning the bags into my own garment! My mind started spinning more and more and I started to think about how I could get people to wear them for me! I was confident in my own social pull at Sarah Lawrence and my manipulation abilities. I was also confident because Sarah Lawrence is a unique college, where something like this isn’t too far off from something you would expect a student to do. To turn a regular old plastic take out into an OöfOöf I cut off the bottom of the bag. Then, on the side without an image, I would cut it in half, creating a vest look. This is the OöfOöf!

I wanted to have an OöfOöf Day! Where people all over campus were seen wearing them. I wanted this to happen two fold, I did so by:  getting people to participate in advanced and on OöfOöf day I asked people I to wear OöfOöf’s on the spot.   My class had told me to think about trying to sell people on the OöfOöf, I drew on my experience in customer service. In preparation for the project I read the Tactics section of “Beautiful Trouble.” The section was helpful, all sorts of ideas came out of it.

To execute this I had to convince the advance people the new OöfOöf trend was something they wanted to be apart of. I marketed it to the advance people as something they were now apart of, something that was very special and selective. I always started out with the question: Want to be apart of something special? They would ask me to explain and I would follow with the statement: There is a new fashion trend / social movement happening at Sarah Lawrence College and I want YOU to be apart of it! It depended on the person but most would ask a couple more questions before agreeing. I would say I couldn’t tell them the trend until they agreed to participating. I used this tactic for multiple reasons; it created a mystery to the OöfOöf, it fostered intrigue (after hyping it up so much they usually really wanted to know what it was), and it was a way for me to manipulate! I was able to convince people to do something for me that they were given very little solid information on. Before they agreed I would just make the trend sound very fancy, selective and special. Once they agreed, I would leap into a description of the OöfOöf’s, it was most helpful when I had them with me. I always said that each OöfOöf is picked specifically for the person, and that they are incredibly meadable. Basically how people of all different sizes can wear an OöfOöf!

Organizing the advance people was the most time consuming aspect of the project. The people I asked in advance when I didn’t have the OöfOöf’s with me, I then had to hunt down to give them one before OöfOöf day. It was very important that they were wearing an OöfOöf I had made and that everyone got a “fitting.” The fitting was very important because it reinstated making the person participating feel as though this was a special thing I had asked them to do and the fittings also drove home how OöfOöf’s are for everyone, this gave me the time and space to adjust the OöfOöf perfectly to the person. I wanted all the advance people to feel cool, comfortable and confident in their OöfOöf and I knew those feelings were a crucial in order for the advance people to follow through with the project.

I wanted the college to see the OöfOöf’s around before the actual OöfOöf day. I took inspiration for the Tactics section of “Beautiful Trouble” to inspire me. At first I had my heart set on hanging a banner of OöfOöf in the library. I thought it was the perfect place, because I did not want the first reaction when someone sees an OöfOöf to think of it as art. Well I tried very hard to get the banner to be hung in the library but after weeks of emails and my project being bounced around between people and different departments, I momentarily gave up. Instead I made stickers!! Setting aside the banner idea for a hot sec and working on stickers was not a bad thing. I had been wanting to make stickers all semester and so incredibly overjoyed to get started.

Description of  the stickers: it’s a picture of an OöfOöf on a black hanger against a pink/purple background and the name OöfOöf over the image in Didot font italicized. I wanted them to look fancy, colorful and get the message across. Over thanksgiving break I made the stickers and put about 20 all over campus. I did this so that after everyone came back the stickers  would be everywhere and so that people would not see me putting them around. I got the sticker making bug and could not stop making them. I gave them to all of the advance people and I made even more for around campus! I was obsessed!  I think the stickers were one of the most successful aspects of this project for a couple reasons. 1. Someone I do not know posted a picture of the sticker on her instagram! 2. When I asked advance people to participate, after they agree and I gave  them stickers, a few of them said “Oh this is the trend?! I’ve seen these around campus!” 3. And the same reaction happened when I gave the stickers out on OöfOöf DAY day!   I think this is successful because my stickers made an impression on people. They recognized them and thought about them, even if it was a fleeting thought. People really wanted to know what an OöfOöf was.

Moving back to the banner. I did end up making one! It was hung during open studios in heimbold. It looked great and I’m very glad I made it.

The day before I sent this message to all the advance people: “THANK YOU for participating in this special Sarah Lawrence trend!~~ here’s whats up: TOMORROW Monday the 4th is OöfOöf DAY ! PLS wear your OöfOöf all day!! (if you have work and have to take it off for a bit that is of course fine!) I recommend wearing the OöfOöf over a more tight fitting shirt, then a jacket over. The OöfOöf’s are delicate so wearing it over a bulkier garment can cause wear and tear! If ripping occurs, you can always tape the ripped pieces together or text me and I can provide another OöfOöf. It may not be the same style but it will still be curated specifically for you. things to remember!: when asked why you are wearing it say something along the lines of “oh this? my OöfOöf? this is a new trend! Have you not heard??” if a professor asks you, you can be less sassy and say its for a conference project, also please do not say jenny morris is the one behind all of this. THANK YOU so so so much again! pls text me with any questions !!”

What we have all been waiting for! OöfOöf DAY! On OöfOöf DAY I stood outside the library at three different times asking people if they wanted to be apart of a new trend?! I stood outside from 9-9:30, 10:50-11:15, and 12:30-1. I picked these times because people would either be going to class or leaving class or were busy times at the library. I gave a sticker to everyone that participated and I found this to be an extremely helpful tactic! Some people were so overjoyed and excited to be apart of something and others wanted nothing to do with me. People posted about the OöfOöf’s and OöfOöf DAY all throughout the day!! It was greatly successful in my opinion and I had so much fun doing it!!

Overall thoughts, I had amazing time during all the steps of this project. A goofy idea of mine was turned into a real thing and I don’t think there is any greater experience than that. Having a funny idea become real! WowowoW! There were obviously some lows, like not being able to hang the banner in the library and being bounced around to all the different people. But it taught me how bureaucratic it is to work in public space. I now have to tools to work in public space in the future. Besides from the banner there were no more lows regarding the project. If I was to do it again, I would have more people post on social media. One friend of mine tweeted and posted on Facebook. That was extremely successful and someone who took an OöfOöf outside of the library commented on her post!

The project taught me about manipulation, how to sell a silly thing, working in public space, and the value of stickers.  
OöfOöf on instagram

Someone I don’t know posted a picture of my OöfOöf sticker!

 
On OöfOöf DAY! A friend posted an instagram story of her Someone I don't know posted a picture of her OöfOöf!

On OöfOöf DAY! A friend posted an instagram story of her OöfOöf!

 
OöfOöf on Facebook

OöfOöf on Facebook

 
Another person posted about the OöfOöf on instagram! she even personalized it by wearing it backwards!

Another person posted about the OöfOöf on instagram! she even personalized it by wearing it backwards!

 
OöfOöf on Twitter!

OöfOöf on Twitter!

 
Someone was spotted  wearing an OöfOöf in class!

Someone was spotted wearing an OöfOöf in class!

 
OöfOöf banner in Heimbold

OöfOöf banner in heimbold

For my visual hijack I hijacked typical heteronormative pictures from the 50’s-70’s and made them queer by replacing the straight couples with lesbian couples. I choose pictures from these time periods that I thought encapsulated the time frame best. I was seeking to hijack the kinds of pictures that first come to mind when one thinks about straight couples from these time periods. I wanted to hijack these pictures because I feel as though there is little to no representation of lesbian couples especially in the 50’s and so on in the 60’s and 70’s. I think it’s very important to have representation, it’s not like lesbian couples did not exist then, but without representation and evidence we are erasing them.

In the beginning of my project I was working with the famous V-Day kiss picture. I thought this was a perfect all encompassing image. I photoshopped an image of a women kissing to the original photo.

Copy of df

In crit, a discussion of the original picture being connected to sexual assault came up and imagine immediately became unuseable. If one person has that connotation then others will too and I do not want my hijacked imagine that is supposed to present love and celebration to be linked to sexual assault. During the same crit, the class and I brainstormed other possible ideas and from this, the idea of hijacking heteronormative pictures from the 50’s-70’s was born. A classmate also mentioned that I should check out the Sarah Lawrence College Archives for pictures of the faces that will be on the new images. I had conference with Angela the next day and we brainstormed even more and decided that I needed to look at A LOT of pictures from these time periods before I decide exactly which ones I want to hijack. From this conference the idea of a calendar was born. The symbol of the calendar is important to me. The idea of time passing and these women being there, still being here they have always been here. I love that the calendar is saying look! “Look at these couples, doing normal everyday things, they are being celebrated for being themselves.” After this conference I looked at probably a hundred different heteronormative images from the 50’s-70’s in order to get a clear picture of exactly what I wanted to hijack. I started editing prototypes to the final images.

couple_books

I went to the Sarah Lawrence College Archives department and they let me look at the pictures they had from those time periods and more. I flagged the imagines I liked and they sent they to me as pdf’s a couple days later. Then I started making the calendar. I had a rough start in the beginning. I did not know exactly what I wanted the calendar to look like. I also spent a lot of time finding the dates for 1960. I wanted the calendar to hypothetically be from the year 1960.

calendar_milkshake

After further thought I decided I wanted the calendar to be use able. I continued editing many images in order to get the ones I liked best   After another crit in class I decided to redesign my calendar layout, and create a few more month themed imges. Ex; halloween and christmas. I included names for all the couples and the calendar itself has Christian,  Jewish, Hindu, Buddhist, and Islamic holidays for the year 2017-2018. I also decided to use color and picked a very distinct yellow.

MarchF

This is one of my finished calendar pages. I will be selling the calendars sometime in the next few weeks in Heimbold.

By the middle of my project I realized that I was becoming so incredibly empowered by creating a calendar full of lesbian couples. That surprised me more than I expected. I was also surprised when I started to get better at Photoshop. And I started getting excited to edit my images and wanted to spend more and more time working with Photoshop so that my images would look better.

In some of my images it is clear that the image has been messed with/edited but in others it is not as obvious. I did this purposely but also not at all. In the process of becoming better at photoshop I figured out how to blend pictures better and what tools could help camouflage the layering. But In some cases I liked how it looked when it was more obvious the picture had been messed with.

Throughout the entire project I was influenced by Gramsci. He introduced the idea of hegemony, this was the first time I had heard of this concept.  “They do not know what they are doing, but they are nonetheless doing it” This quote spoke to me. It stirred up ideas of how back in these time periods it was normal to not see displays of gay and lesbian love. All of these “typical” images I hijacked were created because people thought that was how it was supposed to be, but they had no idea what they were feeding into! According to Gramsci hegemony is the only way to control an entire nation, politics is not enough. I loved the idea of how this is where we come in, to show the counter image and explain how they are brainwashed. The film “They Lived” influenced me as well, the idea that with my project I am giving people goggles to see what in the past they were not seeing. A quote of Dennett’s that stuck with me “survival of the culture is not the best of the best” this is one that reinforced my idea. Images of lesbian couples did not survive in the popular culture but that does not mean that the images that did survive are the best. This encouraged me to create the images that are the best of the best.