Digital Tools: The Art of The GIF

Wink

My plan for the animated GIF assignment, as it has been for all of my assignments thus far in Digital Tools, was to create cohesive content, digital art with an aesthetic that carries from one style of digital media to the next. As I discovered early on this semester, through the wallpaper assignment, I am very much inspired by the Jonathan Adler and Kate Spade aesthetic. This came as quite a surprise to me as I certainly do not adhere to this aesthetic in my own fashion choices or interior design, but I find I am attracted to this colorful, preppy, clean look of playful design mixed with attractive color schemes.

The three GIFs I have chosen to include in this post are pieces I created with an audience in mind. I wanted to create GIFs I could imagine Millennials sending to friends or loved ones via Facebook, Email or text. I made GIFs that contain universal themes, with messages that can be expressed through imagery rather than text. I chose to create a wink, a kiss and a birthday cake.

Kiss

As I created these GIFs, one by one, I found I grew more confident in my drawing abilities on Photoshop. I had always felt I lacked skill in the drawing department, and with the introduction of the pen tool I’ve found a world of opportunity I didn’t realize existed.

I am most satisfied with the color scheme I have included throughout my GIFs. I’ve had a lot of fun utilizing my favorite pale shade of pink and finding other colors that work well alongside it. I am also very happy with the cohesion of these pieces.   I feel like they work well alongside one another, which has continued to be my hope for all of my work produced in digital tools.

If I were to change anything about these GIFs, I would have utilized a background other than white in my wink.   I also would have created the second frame of the kiss to have a more pursed lip detail. Overall I am very happy with my animated GIFs. I’ve already sent out the birthday cake in a happy birthday message. I have a feeling I will use it again soon.

Birthday Cake