What initially strikes me about the visual code of Heimbold are its colors, and the lack of coordination between them. The building’s main lobby, featuring the cafe, is the perfect example of this. The colors in Heimbold’s main lobby can essentially be divided into two categories, the first being the combination of cool silver with woody light browns. The juxtaposition of these two colors, in addition to the angular design, create a specific modern aesthetic which is severely compromised by the second category of colors.
Rather than maintain consistency, the wall facing the cafe and the chairs across the lobby both stand in striking contrast to the aforementioned color scheme. The wall is a less-than appealing shade of yellow, with bright yellow and red circular chairs nearby. These clashing color schemes detract from Heimbold’s lobby’s potential for visual appeal.
What I find most visually striking or aesthetically pleasing about Heimbold’s lobby are its high glass ceiling, and open window along one side. These prove to be great sources of light, and complement the silver and wood components of Heimbold’s color scheme. I occasionally envision this space with a more consistent color scheme, and I think Heimbold’s lighting would be further emphasized.
A space’s lobby is extremely important in regard to analyzing its visual code. The lobby is the first space the individual walks into, and therefore responsible for the individual’s first impression of the space’s visual code. Furthermore, I think Heimbold’s first impression is skewed due to the poor contrasting color choices, which detract from Heimbold’s potential aesthetic appeal.
