I created a fashion movement at Sarah Lawrence College. The OöfOöf. Ever heard of it? It’s the newest trend! Ideas and concepts explored in my project; manipulation, social movements, absurdity, social reach and pull, wanting to be apart of something you don’t understand, and what is fashion?
The OöfOöf is made from a plastic shopping bag that food/items typically come in. I was looking at a bag full of these plastic bags in my living room one day and realized that some of the images on the bags aren’t too far off from something I would see being sold at Urban Outfitters or any other clothing store that is trying to sell “hipster” “cool” “edgy.” I was overcome with the idea of turning the bags into my own garment! My mind started spinning more and more and I started to think about how I could get people to wear them for me! I was confident in my own social pull at Sarah Lawrence and my manipulation abilities. I was also confident because Sarah Lawrence is a unique college, where something like this isn’t too far off from something you would expect a student to do. To turn a regular old plastic take out into an OöfOöf I cut off the bottom of the bag. Then, on the side without an image, I would cut it in half, creating a vest look. This is the OöfOöf!
I wanted to have an OöfOöf Day! Where people all over campus were seen wearing them. I wanted this to happen two fold, I did so by: getting people to participate in advanced and on OöfOöf day I asked people I to wear OöfOöf’s on the spot. My class had told me to think about trying to sell people on the OöfOöf, I drew on my experience in customer service. In preparation for the project I read the Tactics section of “Beautiful Trouble.” The section was helpful, all sorts of ideas came out of it.
To execute this I had to convince the advance people the new OöfOöf trend was something they wanted to be apart of. I marketed it to the advance people as something they were now apart of, something that was very special and selective. I always started out with the question: Want to be apart of something special? They would ask me to explain and I would follow with the statement: There is a new fashion trend / social movement happening at Sarah Lawrence College and I want YOU to be apart of it! It depended on the person but most would ask a couple more questions before agreeing. I would say I couldn’t tell them the trend until they agreed to participating. I used this tactic for multiple reasons; it created a mystery to the OöfOöf, it fostered intrigue (after hyping it up so much they usually really wanted to know what it was), and it was a way for me to manipulate! I was able to convince people to do something for me that they were given very little solid information on. Before they agreed I would just make the trend sound very fancy, selective and special. Once they agreed, I would leap into a description of the OöfOöf’s, it was most helpful when I had them with me. I always said that each OöfOöf is picked specifically for the person, and that they are incredibly meadable. Basically how people of all different sizes can wear an OöfOöf!
Organizing the advance people was the most time consuming aspect of the project. The people I asked in advance when I didn’t have the OöfOöf’s with me, I then had to hunt down to give them one before OöfOöf day. It was very important that they were wearing an OöfOöf I had made and that everyone got a “fitting.” The fitting was very important because it reinstated making the person participating feel as though this was a special thing I had asked them to do and the fittings also drove home how OöfOöf’s are for everyone, this gave me the time and space to adjust the OöfOöf perfectly to the person. I wanted all the advance people to feel cool, comfortable and confident in their OöfOöf and I knew those feelings were a crucial in order for the advance people to follow through with the project.
I wanted the college to see the OöfOöf’s around before the actual OöfOöf day. I took inspiration for the Tactics section of “Beautiful Trouble” to inspire me. At first I had my heart set on hanging a banner of OöfOöf in the library. I thought it was the perfect place, because I did not want the first reaction when someone sees an OöfOöf to think of it as art. Well I tried very hard to get the banner to be hung in the library but after weeks of emails and my project being bounced around between people and different departments, I momentarily gave up. Instead I made stickers!! Setting aside the banner idea for a hot sec and working on stickers was not a bad thing. I had been wanting to make stickers all semester and so incredibly overjoyed to get started.
Description of the stickers: it’s a picture of an OöfOöf on a black hanger against a pink/purple background and the name OöfOöf over the image in Didot font italicized. I wanted them to look fancy, colorful and get the message across. Over thanksgiving break I made the stickers and put about 20 all over campus. I did this so that after everyone came back the stickers would be everywhere and so that people would not see me putting them around. I got the sticker making bug and could not stop making them. I gave them to all of the advance people and I made even more for around campus! I was obsessed! I think the stickers were one of the most successful aspects of this project for a couple reasons. 1. Someone I do not know posted a picture of the sticker on her instagram! 2. When I asked advance people to participate, after they agree and I gave them stickers, a few of them said “Oh this is the trend?! I’ve seen these around campus!” 3. And the same reaction happened when I gave the stickers out on OöfOöf DAY day! I think this is successful because my stickers made an impression on people. They recognized them and thought about them, even if it was a fleeting thought. People really wanted to know what an OöfOöf was.
Moving back to the banner. I did end up making one! It was hung during open studios in heimbold. It looked great and I’m very glad I made it.
The day before I sent this message to all the advance people: “THANK YOU for participating in this special Sarah Lawrence trend!~~ here’s whats up: TOMORROW Monday the 4th is OöfOöf DAY ! PLS wear your OöfOöf all day!! (if you have work and have to take it off for a bit that is of course fine!) I recommend wearing the OöfOöf over a more tight fitting shirt, then a jacket over. The OöfOöf’s are delicate so wearing it over a bulkier garment can cause wear and tear! If ripping occurs, you can always tape the ripped pieces together or text me and I can provide another OöfOöf. It may not be the same style but it will still be curated specifically for you. things to remember!: when asked why you are wearing it say something along the lines of “oh this? my OöfOöf? this is a new trend! Have you not heard??” if a professor asks you, you can be less sassy and say its for a conference project, also please do not say jenny morris is the one behind all of this. THANK YOU so so so much again! pls text me with any questions !!”
What we have all been waiting for! OöfOöf DAY! On OöfOöf DAY I stood outside the library at three different times asking people if they wanted to be apart of a new trend?! I stood outside from 9-9:30, 10:50-11:15, and 12:30-1. I picked these times because people would either be going to class or leaving class or were busy times at the library. I gave a sticker to everyone that participated and I found this to be an extremely helpful tactic! Some people were so overjoyed and excited to be apart of something and others wanted nothing to do with me. People posted about the OöfOöf’s and OöfOöf DAY all throughout the day!! It was greatly successful in my opinion and I had so much fun doing it!!
Overall thoughts, I had amazing time during all the steps of this project. A goofy idea of mine was turned into a real thing and I don’t think there is any greater experience than that. Having a funny idea become real! WowowoW! There were obviously some lows, like not being able to hang the banner in the library and being bounced around to all the different people. But it taught me how bureaucratic it is to work in public space. I now have to tools to work in public space in the future. Besides from the banner there were no more lows regarding the project. If I was to do it again, I would have more people post on social media. One friend of mine tweeted and posted on Facebook. That was extremely successful and someone who took an OöfOöf outside of the library commented on her post!
The project taught me about manipulation, how to sell a silly thing, working in public space, and the value of stickers.