My conference project is a series of sticker labels. My idea came from the clothing label. For my project, I made stickers for chairs, staircase handles, water fountains, plants and glass windows and doors in heimbold. I am also making a bonus sticker for my suitcase. The contents of label include percentages of materials, which the object is made, instructions of cleaning, country of origin, and logo design of my initials.
Here are the close up of my suitcase label and glass label
During the process, I had such an exciting time of playing with typography. I spent hours on searching for my ideal type for the labels. I wanted it to be fancy and unique, yet easy for viewers to read the content. The study of typography also ties to my collection assignment earlier this semester.
I find the label project is related to Claire Bishop’s article on The Social Turn: Collaboration and its Discontents where the artists are interested in collaboration and engagement with social constituencies, which is a way to make artwork relate to society. I think my labels are also connected to society by adding written contents of the specific objects. The labels are significant of bring the manufactory and business of the objects. I wanted to remind people of the relationship between consumers and products when they see my stickers.
After installing my sticker labels in Heimbold, I think the atmosphere of places changed. For example, I feel like shopping for chairs in Heimbold Café, every label is on center of the back of the chair which is similar to clothing labels on center on the people’s back below the necks. I hope you get the sense of being a consumer when you see my labels.
I also made a space hijack/intervention of my glass sticker in my apartment building.
Also, I spread my works on the social network.
New look for my suitcase!
It was such a great experience of becoming a sticker maniac!